Ohii Beauty

Recently, I was lucky enough to attend the NYC launch party of Urban Outfitter’s new beauty brand “ohii”. And it was a great night! I really enjoyed the party and getting to know the products.

One thing I loved about the event was that it was also an interactive experience. While we sipped on some rosé (this was pre-freezing winter weather) we were able to try each product and hear from the Ohii team about them.

At the event, I really enjoyed learning more about their deodorant. Which is charcoal based, vegan and won’t leave white marks! All while masking odors and keeping you nice and clean (woah). Every employee working the event told me how much they LOVED the deodorant. I also loved hearing about the Wake Up Pen, but more on that below.

On top of trying all the awesome products they had free manicures from Chillhouse, lots of drinks and a DJ to keep the party going all night long.

When it came to a product to take home at the end of the night, I chose the “Wake Up Pen”. After hearing about it, 1. I freaked out, 2. I coined the phrase that it makes you look like you’ve had your coffee before you actually have had your coffee.” I unfortunately don’t sleep great anymore so the second I heard this could help me look more rejuvenated in the morning I was SOLD.

My friend Nicoletta took home the hand cream in the Almond flavor and wowwww it smells to die for. (She was also so smart with winter coming.) It reminds me of those amazing Italian cookies that have three layers and left my skin feeling super smooth.

Overall, I think the Ohii products and party was super fun. They remind me a bit of a Glossier wannabe but the products seem great (I was told all but 2 are vegan!) The prices are pretty good and I can really see consumers liking them.

Check them out for yourself and let me know what you think!